PopCorners Jalapeño Popper races to a bold snacking flavor win

Originally published by FoodSided on May 1, 2024

Written by Cristine Struble

PopCorners Jalapeno Popper flavor / PopCorners


When that crunchy, light food craving hits, there is only one snack that tops the must open list. PopCorners captures that airy crunch without sacrificing on taste. With the new PopCorners  Jalapeño Popper flavor, the cheesy spicy flavor is ready to earn the snacking crown.

Although some people try to follow a balance eating lifestyle, the desire to eat some snacks does not have to derail the food choices. An option, like PopCorners, offers that satisfying crunch without being heavy, greasy, or otherwise calorically dense option. For people who like popcorn but wanted more texture and snacking convenience, the snack fills a void.

While PopCorners has several flavors in its line-up, it was missing a spicy option. Sure, that classic Sea Salt is enjoyable while flying JetBlue, but some people prefer a little burn in the bag. Given that spicy flavors have taken over the snack shelf, the PepsiCo snack brand needed to branch out to capture and keep its snacking fan base.

The new PopCorners Jalapeño Popper flavor is a curious choice for the brand. While the food company could have sprinkled some crushed pepper or drizzled some sriracha on a chip, this flavor concept is more robust. In a way, it takes the classic appetizer and makes it portable. Maybe, it is the solution to multiple food trends.

As Rhasheda Boyd, vice president of marketing, PepsiCo said, “In developing the new Jalapeño Popper flavor, we saw an unmet desire for spicier options in the snack aisle. So, we decided to embrace our ‘popped, never fried’ motto with a unique take on a familiar food.”