Cindy Crawford And Casamigos Unveil Casamigas Jalapeño Tequila

Originally published by Forbes on April 8th, 2024

Written by Shivani Vora


Legendary supermodel and entrepreneur Cindy Crawford and the founders of Casamigos, Rande Gerber, George Clooney, and Mike Meldman, unveil.

Cindy Crawford and her new Casamigas Tequila. Crawford is pictured wearing Blundstone Chelsea Boots. STEWART SHINING

Casamigas Jalapeño Tequila. This fiery addition to the Casamigos family is inspired by Cindy’s personal favorite drink, the skinny, spicy Casamigos Margarita.

“A few years ago, Rande and I were watching the sun set on our dock and we talked about how fun it would be for me to do a spicy tequila. Voila – Casamigas was born,” says Cindy.

As a woman who loves to travel, Cindy enjoys unwinding with her favorite drink at the hotel bar. A jalapeño tequila was clearly missing from the shelf. Now, with Casamigas Jalapeño Tequila, her travel escapades to her favorite destinations such as Miami, New York, Chicago, Paris, and London are bound to be even more memorable, as she can savor her cocktail of choice wherever her adventures take her.

Crafted from 100% blue Weber agave from the rich clay soil of Jalisco, Mexico, and using the ultra-premium Casamigos Blanco Tequila, it’s naturally flavored with jalapeños to create a spicy yet balanced tequila.

“As much as I love Casamigos, my go to drink for a fun night is a skinny, spicy Casamigos margarita,” says Cindy. “Casamigas Jalapeño makes it that much easier. It’s Casamigos with a kick.”

But Casamigas Jalapeño isn’t just a product—it’s a passion project. With Crawford’s intimate involvement with Rande and his team in every step of its creation, from concept to label design, this launch is a testament to the personal investment of both the Casamigos team and the supermodel herself.

“Cindy has obviously been part of the Casamigos journey since day one, and I’m excited that she now gets to put her special touches on Casamigas,” says Rande Gerber.

Available nationwide at hotels and restaurants such as Casa Cipriani, Soho Grand, and The Mercer, Casamigas Jalapeño Tequila promises an adventure whether you drink it neat, over ice, or in a cocktail.

And let’s not forget the aesthetic appeal: the label of Casamigas Jalapeño Tequila is a playful nod to its fiery nature. Incorporating Gerber’s same classic bottle design, the label, also designed by Gerber, has Cindy playfully disrupting the traditional label with a vibrant display of flames, jalapeños, and Crawford’s trademark lips and beauty mark.

It’s a visual representation of the tequila’s bold personality—a statement piece for any hotel bar or yours at home.