Pick a Pickle
Red state or blue state, it doesn’t matter because we’re all green! Almost everyone likes pickles (86%), especially Baby Boomers (90%). Dill has universal appeal, and is favored more than 2 to 1 over any other kind of pickle. Bread & Butter comes in distant second (21%), though only 12% of millennials pick Bread & Butter as their favorite.
Forty-one percent of Americans say their favorite way to eat pickles is on a sandwich or burger, though straight from the jar is a close second (39%). Interestingly, busy households with kids ages 13-17 are more likely to eat them right out of the jar (42%) vs. on a sandwich (34%).
While nearly everyone knows you can pickle cucumbers (84%), the majority doesn’t know or think about pickling other foods. Most people (84%) didn’t know or think they could pickle crabapples, but the newly released 37th edition of the Ball Blue Book has over 30 recipes for pickling alone, including Crabapple Pickles.
– Research conducted by ORC International on behalf of the iconic Ball® brand canning line
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